This video explains how SEO is becoming a social activity… Read the rest of this entry »

There are a number of ways to protect your blog from piracy, but there is a tangible cost no matter what you do, and sometimes letting them steal it actually helps you in the long-run…. Read the rest of this entry »

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (”organic” or “algorithmic“) search results for targeted keywords. Usually, the earlier a site is presented in the search results or the higher it “ranks”, the more searchers will visit that site. SEO can also target different kinds of searches, including image search, local search, and industry-specific vertical search engines.

As a marketing strategy for increasing a site’s relevance, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site’s coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Another class of techniques, known as black hat SEO or spamdexing, use methods such as link farms and keyword stuffing that tend to harm search engine user experience. Search engines look for sites that employ these techniques and may remove them from their indices.

The initialism “SEO” can also refer to “search engine optimizers”, terms adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term “search engine friendly” may be used to describe web site designs, menus, content management systems, URLs, and shopping carts that are easy to optimize.

see:

http://en.wikipedia.org/wiki/Search_engine_optimization

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RapidShare is a registered trademark of RapidShare AG. This website is not affiliated with or endorsed by RapidShare AG
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SEO stands for Search Engine Optimization. What is that, you may ask? Well, if you are looking to increase your website presence on the Internet, the knowledge about SEO is vitally important. In this age, getting a site online is only half the challenge. A more important question to address is how to channel the visitors to your site! We all dream of having visitors by the thousands or perhaps millions eagerly rushing to our website in the shortest time possible. And yet we fall into the dilemma plaguing millions of webmasters around the world. How do we get to the top of Google Search Engine?

To answer this vital question, we have to know and understand the basic of how Search Engines operate. If you think that merely submitting your link to the search engines will get you listed, you are in for a disaster. The most important issue to handle is the page rank issue. Having a high page rank means that you gain a better positioning on the search engine™s placing.

However, search engine optimization is more than simply making your site rank well in the major search engines. It goes much deeper than that. Being able to integrate it seamlessly with your page design until its presence is virtually unnoticeable by your visitors, is a skill that webmasters must possess. It is an on going task that all webmasters need to do to keep reasonable positioning within search engines. The rewards will be worth the efforts, you will gain the much desired traffic. Do not fall into the trap of thinking that your site can be optimized once and then hold its rank forever. This is almost impossible in the era where so much information is floating around and there is always someone who will challenge your site™s rankings.

Search engines use complex algorithms to calculate your website™s importance. Therefore you cannot rely on one method to keep ahead of the game. You need to gain an in depth view into the world of search engine positioning. The most important thing is to keep your website in the eyes and attention of the surfers. It is an ongoing effort but if you are selling a product or service on the Internet, this is absolutely necessary.

What are anchor text? Anchor text are the visible text you see within a link. Take for example:

<a href=”index.html”>Test website</a>

In this case, “Test website” is the anchor text. Anchor text does a few things for your website. They describe the link to the users so they have a fairly good idea what the link is about before landing on the website. But most importantly, search engines will use the keywords within the anchor text to index your website. Search engines love anchor text because the keywords are of high relevance to the linked website.

As a simple test, do a search for “click here” in google. The first page is Adobe Reader website. Now open that site and search using your browser for “click here”. Those keywords are no where to be found for this website. So how can a website where these keywords appear no where within the text get top ranking? Simple! There are lots of websites out there that link to the Adobe Reader website using the anchor text “click here”. Hence, google has associated these keywords with this website. This is prove that you do not have to have your keywords within your website text to be indexed by them.

As another example, search for “failure” using google again. The top ranking website is the President’s website. You can be sure the word “failure” does not appear anywhere in this website, it is simply lots of people linking to this site using the word “failure” within the anchor text. This is described in the google blog, this site has been googlebombed! You may have come across this site in funny emails that are circulated around the web.

In a nutshell, when you are creating backlinks to your website, take some time to work out how you can use the keywords you want to be searched by within the anchor text of these backlinks. It will do you wonders! Don’t just use your website name as the anchor text.

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